Quote:
Originally Posted by woj
How is seo not a zero sum game? obviously there is finite number of profitable keywords and only 10 people that can rank in the top 10... and obviously amount of traffic coming from search engines is fixed too... everyone is competing for the same fixed amount of traffic... which is by definition a zero sum game? what am I missing?
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I think it's a pyramid where the some of the whole is bigger than the pinnacle. Long tail key phrases can be very profitable and high converting.
But I haven't hit something like... "sex" or "women"... That would certainly be a new game.