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Originally Posted by Paul Markham
Good post.
Can't the same be said about any site?
The problem today is we throw up sites as fast and cheaply as we can then wonder why the surfer stays a surfer.
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No Paul, the same can not be said for all other sites. There is a large market for simple sites that are very easy to make and are much cheaper than review sites. It's a completely different model requiring massive amounts of traffic and so on... Tube sites are a good example. TGPs were as well. If you use cars as a metaphor, a good review site is intended to be a high end vehicle. There are also plenty of people who drive Hondas and Hyundais in this world. However, just as it would be a mistake to invest too much time and effort into 1 TGP when you can make 100s of them quickly and cheaply, it would similarly be an error to build a review site and not invest a lot of time and effort into building it into what a consumer would demand of it.