Clicks dropped from 3500 to 700
Okay, so I'm testing some various things. I put up a particular banner, id consistently pulls in 3000-3500 clicks a day. Yesterday I switched out the banner to try a different one, same size and same site. I even think the new banner is more enticing. The clicks drop down to 700. No other factors have changed.
Does that make sense? Can that change in banner really kill clicks by that much?
I'm going to give it a day or two and see if the numbers pick back up. Otherwise I'm switching back. That just seems like an insane drop.
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