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The problem with most online business plans is they try to predict user behaviors. You can have a site that offers 10 unique features. You may believe your users will focus on feature 1, 2, and 3 meanwhile your users are drawn to the least expected feature on your site.
User behavior is very difficult to predict for web users are extremely fickle folks.
Who would've predicted that Facebook's status message feature would've grown into what it is today?
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