Originally Posted by jmcb420

Juicy, Guy Kawasaki wrote a book years ago called "How To Drive Your Competition Crazy" (if its the same guy)

When my friend and I went in on a construction business together a few years back, we used that book as a roadmap to build our business and we did very well until the housing market went out the window. I have since sold my part of the company and moved on, but I have to say I guarantee that without that book and the nuts to carry out some of the ideas in it, we would have been belly up in the first year.

That dude is a business and marketing genius. Thank you for posting that.