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I agree with the build it and optimize later but with two caveats.
1) You need to have a good instinct for "good enough" over slapped together.
2) You need to be flexible and make the proper changes once it's launched. That means that sales and numbers dictate changes, not your own ideas about what the product or service should be or what YOU think the customer wants.
TV shows are a perfect example of this and easy to spot because there is a visual record. Most shows look totally different by the 5th season than the first season. Even though it was a success the first season, the characters and look of the show is usually very different. When you go back and watch the early episodes you almost wonder how people even liked the show to begin with, but they did.
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