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I don't know. I can understand the argument that it was calculated but this has never been the brand that the UFC has put forward. Unless they have decided to suddenly change directions, I think this was all Lesnar's own doing, possibly with coaching from his old buddies from the WWE so he can create his own brand image.
I don't think the UFC is suddenly doing an about face brand wise as they have been experiencing amazing growth using their current tactics which have mostly been to downlplay such over the top theatrics.
So I think this was Lesnar going off on his own to build his own image. I doubt the UFC had anything to do with this. But they are powerless to say much as this guy is going to be a huge PPV draw.
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