Quote:
Originally Posted by mynameisjim
I think this was all Lesnar's own doing, possibly with coaching from his old buddies from the WWE so he can create his own brand image.
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That's called "going into business for yourself" and Lesnar and Dana White are way too smart for that.
I look at it as a very nice piece of work that is going to make the UFC a ton of money going forward. I see nothing wrong with good promotion. They are a sport...but don't forget it's also entertainment. And to step up to the next level they need to bring in casual fans that wouldn't necessarily watch an MMA fight just for the purity of the sport. But give 'em a bad guy to root against and a hero to cheer for and you just emotionally invested them and created a buzz.