Quote:
Originally Posted by Robbie
That's called "going into business for yourself" and Lesnar and Dana White are way too smart for that.
I look at it as a very nice piece of work that is going to make the UFC a ton of money going forward. I see nothing wrong with good promotion. They are a sport...but don't forget it's also entertainment. And to step up to the next level they need to bring in casual fans that wouldn't necessarily watch an MMA fight just for the purity of the sport. But give 'em a bad guy to root against and a hero to cheer for and you just emotionally invested them and created a buzz.
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I totally agree with the argument. Nothing gets people more stirred up then when they root against a villian. My only sticking point would be whether or not this was internally decided by the brass at UFC to change directions. They did just sign Kimbo Slice to the TV show so it is possible they are trending towards a model based on characters as opposed to just athletes. Time will tell.
Or (put on the tin foil hats) is Vince McMahon looking to start his own MMA league and wants Lesnar to become as big as possible then switch to his new league for instant publicity. Possibly in return for an ownership stake?
BTW, the above was just wild speculation for fun. Vince did try to start a football league once though
