07-15-2009, 09:29 PM
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Confirmed User
Industry Role:
Join Date: Sep 2005
Location: ICQ :: 34739932 :: Les Pays-Bas
Posts: 1,707
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Quote:
Originally Posted by Nicky
Interesting read, only skimmed through it now, gonna bookmark for later.
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Very much so!
Quote:
- There is no power in the gift unless it is crucial to your business.
- It must be the right gift, given in the proper context.
- Act as if your product or service is free.
- Anticipate the cheap.
- Pinpoint where value is being given out for free now, and then follow up.
- If one way to increase product value is to make products free, then many things now free may contain potential value not yet perceived.
etc...
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