Originally Posted by Nautilus

Significance of the live shows if greatly overestimated - most customers are not into this thing that much and just want videos.

With live shows, surfers are tied to a particular time of event which doesn't fly well with most of them.

... so the ones thinking that live shows is the answer (aka the infamous "adaptation") need to disillusion themselves - shifting to live shows is not the answer, at least not to the industry as a whole. It may work for some, but for the rest it will not.