In the 50s there was all sorts of bullshit tossed because some radio companies would take money in order to play records. They called this payola. And government stepped in to fuck that shit up...
Do you see that happening with internet publishing? WTF is so bad about taking money for publishing a review? Do people really confuse bloggers with journalists?
Read this to find out the big deal:
http://www.chrisbrogan.com/advertising-and-trust/
Luckily, adult is pretty much shielded from this crap drama
