Quote:
Originally Posted by Fletch XXX
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2009 Economy + limited ad dollars + 3 trade mags to choose from =
How would a business man make a decision on which one to advertise in?
Right. Largest reach in readership of target audience. Good industry coverage and articles. You would go with the best value for your ad dollar. Same premise most radio, television, newspapers work on. The largest audience.
Now, that point said. Back to the O.P. and the actual point being that the recession has caused companies to cut back on their advertising in trades causing a ripple effect that is hitting publications, among others, and that this industry is no longer recession proof.
