Quote:
Originally Posted by Broda
It's all about the average. How many ONLY buy the trial and don't recur into full-month?
Include those in the equation to get the numbers to compare with and you get the real per-signup earnings.
Not saying recurring isn't good. But... lot's of if's in there...
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true, it's a pretty complex equation figuring out what works best for a program. If for example I didn't have trial memberships, my retention rate woudl be alot better, but since I do, and I use limited trials with instant upgrades, I end up being able to cash in on some of the lower quality "cheapo" traffic then would never spend more than $1 on a site, and end up converting 50 to 78% of them, which is an extra $24 to $39 the program wouldn't have had before.
Of course there are always "if's" but I've been an affiliate for 12 years, and in the long run IF you have a good site/member's area that is updated and IF you have average quality traffic, recurring is the way to go. Some traffic sources PPS is the best assuming you are ok with double cross sales, one click upgrades and all sorts of other tricks that ends up emptying the surfers wallet to give you the $30 or whatever on PPS.