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I am no guru, but I have a social networking website for the sport of Handball...with only 1 hardlink and no promotion it has 650 members, I have a very good domain name.
Your current social network domain name is not very good and it is most likely you will have trouble getting members. I think of something Chat related instead of social networking.
I think you should go with the social network for online games. This would be a social network for a specific niche/interest in which can be successful. I would look for a cool domain name to start. I also assume your into online games, because with my experiences with mainstream websites is that unless your selling a product it helps to be passionate about the website your promoting. I love the sport of NYC Handball so it makes it easy to run a Handball related website.
I notice your using buddypress.org is this easy to set up? and is there other themes or does everything need to be custom made by a programmer? I am using a popular online social networking platform that is really inexpensive...and takes a couple of minutes to set up. email me if you want more info: handballjim [at] yahoo
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