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IMO we lost it when we forgot who the customer was, what he wanted and how to keep him coming back to the Internet to buy his porn.
We blame everyone but the big problem is the customer chooses not to buy.
Porn has always been about supplying new content day in and day out that meets the customers needs. It was never about throwing up sites with 50-100 videos shot by the same person, often without the skills needed to get a good performance from a model and without the variation to make the site appealing. And we all followed the wrong experts, if they were so good would we be doing so badly?
Which was the route so many took. Eventually the customer decided to not buy and found Tube sites. Lots of content, new content every day and no rip offs.
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