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I think people overestimate Google. They have one profitable product and pretty much zero installed base to provide them any insulation against users just switching to something else. They are just as vulnerable to the next big thing as a site like Facebook.
Can Google leverage their position into something that is pretty much unstoppable? Yes. But they haven't done so yet. But they've hurt themselves by telegraphing their plan to take over the internet before they actually do it, attracting the eye of lawmakers and anti trust people.
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