Quote:
Originally Posted by DonovanTrent
mmcfadden, you're correct on the column, but you didn't say why it's the most important. scottybuzz and FlexxAeon are correct, you do need to filter low traffic sponsors with skewed results out of that column, but $/unique is THE column there.
But the question remains... why is it the important column? The answer will explain why woj is wrong about looking at the bottom dollar. Sorry man. 
FlexxAeon, I see you edited your post and added an explanation. You're close. What does looking at $/unique allow you to do (and specifically, allow you IGNORE)? |
hmm. allows you to put your sponsors on an even playing field. a "unique" acts as an "equalizer" and you can ignore varying things like ratios, PPS amounts, percentages, sales vs rebills ($/unique counts towards rebills too i believe), etc... so no matter the system, it's a final "ROI" - investment being uniques
i dunno if that makes sense the way i worded it
