Unfortunately the newlyweds depicted in the video aren?t making any money from the video?s millions of views, which would have surely helped defray their wedding and honeymoon costs. YouTube spokeswoman Jennifer Neilsen confirmed that Sony is the one monetizing the video, and that the people depicted in the video are not part of the revenue equation.
Brown?s label and publisher did not let this opportunity slip through their fingers. Not only did the song rise to No. 4 in the iTunes music store and No. 3 on Amazon, partly as a result of YouTube?s links, but Sony and Chris Brown also collect a share of revenue from Google?s text ads on the page itself.
The wedding video is inspiring people to click through from YouTube to Amazon and iTunes at twice the normal rate, according to LaRosa and Sandler. And the effect appears to be spreading to YouTube?s official music video page for the song, where they say the click-thru rate has increased 250 percent over the past week.
Simon Cowell, take note: If you get your ducks in a row fast enough, you too can make money when the world loses its mind over one of your videos.
http://www.wired.com/epicenter/2009/...g-dance-video/