Originally Posted by FlexxAeon

hmm. allows you to put your sponsors on an even playing field. a "unique" acts as an "equalizer" and you can ignore varying things like ratios, PPS amounts, percentages, sales vs rebills ($/unique counts towards rebills too i believe), etc... so no matter the system, it's a final "ROI" - investment being uniques

i dunno if that makes sense the way i worded it

Originally Posted by DonovanTrent

FlexxAeon got it. Looking at $/uniques allows you to compare apples to apples when looking at sponsors. It allows you to ignore a lot of variables that can cloud the issue of which sponsor is doing "the best" for you.

Biggest thing it allows you to ignore? SHAVING. If a prog is shaving the bejesus out of you, but they still have the best $/uniques, then they're still the best sponsor to send traffic to. That doesn't mean they wouldn't be BETTER if they didn't shave so much... it just means that, today, that is the best sponsor to send traffic to.