Originally Posted by DonovanTrent

FlexxAeon got it. Looking at $/uniques allows you to compare apples to apples when looking at sponsors. It allows you to ignore a lot of variables that can cloud the issue of which sponsor is doing "the best" for you.

Biggest thing it allows you to ignore? SHAVING. If a prog is shaving the bejesus out of you, but they still have the best $/uniques, then they're still the best sponsor to send traffic to. That doesn't mean they wouldn't be BETTER if they didn't shave so much... it just means that, today, that is the best sponsor to send traffic to.