Quote:
Originally Posted by DonovanTrent
you do need to filter low traffic sponsors with skewed results out of that column, but $/unique is THE column there
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The most important column on that sheet is NOT $/unique. That is the
SECOND most important column. The most important column is the one called "
Program Name." That's the column that determines if a sponsor is
valid and deserving of ANY of your traffic in the first place. If a sponsor is stealing from your surfers, they do not belong in that column or anywhere else on the list.
$/unique only matters when comparing sponsors who are ethical and deserving of your traffic. If a program pays 75/unique and is raping your traffic with xsells below the submit, a broken cancel process and unethical billing practices they will not be paying you for long... they will eventually not pay you at all... and neither will anyone else because the surfers won't buy again.
