Quote:
Originally Posted by Relentless
The most important column on that sheet is NOT $/unique. That is the SECOND most important column. The most important column is the one called " Program Name." That's the column that determines if a sponsor is valid and deserving of ANY of your traffic in the first place. If a sponsor is stealing from your surfers, they do not belong in that column or anywhere else on the list.
$/unique only matters when comparing sponsors who are ethical and deserving of your traffic. If a program pays 75/unique and is raping your traffic with xsells below the submit, a broken cancel process and unethical billing practices they will not be paying you for long... they will eventually not pay you at all... and neither will anyone else because the surfers won't buy again.  |
No, sorry, I disagree. Looking at the order-taking and billing practices of a potential sponsor is something that should happen BEFORE they appear on the above list. That's called due diligence and it weeds out the riff-raff before you send them a single click.
While due diligence is extremely important and I agree about not sending traffic to someone who does what you list in your example, it's immaterial to what I'm talking about here. Due diligence should come way before you can compare sponsor stats.
