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If there are non-toolbar options, I suggest you add them to your system. Some webmaster will like the simplicity of your version, but some don't mind installing software on their own servers to make things simpler for the surfers. Why not give people their choice of the two, on the same micropayment system (same account for the surfer, etc.)?
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Thanks Goth,
We're aiming at a section of the adult market that isn't currently touched - people prepared to pay a few cents per pic or vid on many sites, rather than $10, $20, $30 on a single site.
In order to encourage the user to spend as much as possible, the decision process for each click has to be kept incredibly simple. Our toolbar approach means it is a simple Click - Yes - In. He can even turn off the "Yes" bit for clicks under a certain price, so surfing PAYC links is just like normal links.
There are other micropayment systems on the market which let you take payments down to about 50 cents, and don't require a toolbar. However in the 8 or so years that companies have been producing these systems, not one has really taken off, especially not in adult. The reason is that they require the user to go to a different screen, enter username, password, then go back to the picture etc. This is too much for a single picture or video - it interrupts the fun he's having. So "simpler for surfers" actually means "harder to spend".
That's why we invented and patented the toolbar approach, and that's why it looks like it's going to be a winner for adult sites.
But regarding Netscape, I don't have an axe to grind - we'll see how well the system works commercially with the 90% of surfers using IE, then possibly build a Netscape alternative in the future.
Regards
Danny