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Steve - I think it's only really the 'collectors' who downloaded stuff. You're probably a collector (got any Admiral Krag?) and so are a good number of your surfers.
My understanding however was that most surfers didn't download stuff not only because of HD space limits but also because they didn't want the wife / GF / mother / kids to find their porn stash, especially once they got broadband - leaving it online was a good thing for them (hmmmmm). And with more regular & better updates, they were always hooked into getting more. Collecting wasn't the thing for them, whacking off was the only thing.
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