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i was reading the below about SE on another board and ultimately, there will be systems configured that will bring what the consumer wants to their eyes as quickly as possible
so best strategy is to figure out how and where you can add and build up the value (to your customer)
Think from a search engines perspective - what do I want to see from inbound links. Links ARE CREDIBILITY. As fabuluous and efficient as Googles algorithms are, they cannot measure webpages like a human. A link however, must be seeded BY a human - a 'mark of approval' if you like. Backlinks is one of the factors Google and others measure human appreciation of a page (other factors may include time spent on page/away from search engine results page, depth of visit, number of times visitors return to site etc.).
Buying links isn't going to add value. Try substituting 'credibility' for links - you can't BUY credibility can you..
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