Originally Posted by Barefootsies

They talked about this in depth at a seminar at one of the shows this year. It actually tied into why they are building their own in-house traffic, and eliminating the affiliate model. Or more accurately, not being so dependent on it.

Long story short was, the 'whales' and affiliates keep demanding more money for their traffic, and if they can't pay the demands, they lose the traffic source. With each program fighting for the same traffic source whales. They had to keep 'one upping' the others with the highest PPS to get, and keep, the whale traffic sources and affiliates.

This actually compounded the problem as there was little loyalty to the program, and it became about the almighty dollar and PPS.