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Good question - I am not a huge fan of backgrounds etc but of the girl's enthusiasm and overall appearance. I have seen some amazing amateur content that was shot from home all because it was real and everyone was into it. Far to often people hire/shoot girls/couples etc that you know are faking it or seeing dollar signs in their eyes.
Another situation is that creativity - fetish's aren't considered. Don't copy someone else but recognize the market and what sells - most of the time it may not be what you personally like. I could go on but don't want to capitalize the thread
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