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there is a lot more into AdWords than there appears. a lot of times you will have to start off bidding way more than you should. as well, your keywords/ads could be in review for "up to 72 hours" which means after 3 days, you have to get on their case to get things up and running.
if you have any questions, hit me up on IM, ill help you out. I run AdWords/Yahoo/MSN campaigns all day long and know a lot more than most do, so let me know if you want some advice.
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