For better or worse businesses train their customers.
Example #1 ... Airlines. How many times have you seen an old person struggle to get their baggage to the ticket counter. Not only do the airline employees not help, the customer has been trained NOT to expect assistance.
Example #2 ... Fast food. Now they hand you a cup and you get your own drinks.
Example #3 ... Porn. We have stupidly trained a whole generation NOT to pay for our product. WTF?
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