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For a few years, I think rates got very unrealistically inflated for talent. There were a huge number of new people entering the business who had no idea how to do the math and who had big fantasy dollar signs in their eyes. Now that a lot of the hopefuls have fallen by the wayside and the economy is so difficult, the hopefuls have mostly given up and shuttered their businesses and the going concerns are minding their costs and are not going to match the fantasy rates of people who erroneously think they are going to make those dollars back later.
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