Quote:
Originally Posted by AVNChris
Actually the consolidation of the magazines is the best thing that has happened in a long time. There is absolutely no reason to be printing 5 magazines at a time when print media is in the toilet. Newspapers are closing down.
In order to survive and thrive there will be plenty of painful adjustements made, but I am confident that we will continue to serve the industry as we have for the past 25 years - for another 25 years. I am not sure if I'll be there in 25 years, but I know for a fact that AVN is not going anywhere - the brand is to strong.
You also must realize that certain segments are doing mujch better than DVD and Digital Media. Novelty is the largest growing segment - with over 150 exhibitors at AVN Adult Novelty Expo last month, ANE will continue growing.
Paddle, we dont need one - shit - please....
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I agree 200% that consolidation was the best for AVN. To start, it was not needed in the first place. Secondly, you have to do it.
Yes, novelty is the largest growing segment, and that pretty much enforces what I've already said. When the shows become small gatherings and you have lost sponsor revenue and the DVD and online companies have either scaled way back or cut out massive advertising, leaving you with novelty companies, then Adut VIDEO News is going to have to transform into something else in order to survive. Until of course someone starts giving away sex toys for free.
It's just common sense, if your sponsors can't make it, how can you? Those who can make it are going to have to circle the wagons unless some MAJOR changes happen regarding piracy and the state of the economy, which by the way, the economic mess is just starting. We haven't see anything yet.
I'd keep a paddle on hand as well as a reserve chute. There will be a lot more downsizing at AVN (and at all companies) coming soon. It's unfortunately inevitable.