We have tested multiple price points during the good times and the slower times.
When we went to $1.95 trial we noticed a drop compared to our $3.95 trial. Our theory is that people thought it was too cheap, thus not good.
We have also played with the monthly/recurring price points. $29.95 works well but you can still get away with $39.95 and it not hinder rebills.
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Vacares rules.
"Usually only fat guys have the kind of knowledge and ability that Kristin has."
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