Quote:
Originally Posted by ronaldo
I think what he's saying is AVN got a little overzealous by saying, "Take note for the future, attend and invest your marketing budget in the shows that deliver the MOST VALUE, MOST ATTENDEES, and the MOST DECISION MAKERS."
If AVN feels that THIS show has the "most" everything, then they're saying that people should be attending and investing in THIS show. That's going to take away attendees and sponsors from the OTHER shows...some of which are AVN's "media partners".
It probably wasn't an intentional attempt to have sponsors and attendees abandon his partners shows, but the statement wasn't exactly well thought out either. I could see the media partners who run smaller shows being a little ticked off by that.
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Quote:
Originally Posted by HELMY
Point nailed.
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welcome to Marketing.
he says it will be the best attended show, and im assuming thats a fact he knows for sure (otherwise he wouldnt say it, and you did not dispute it)
the "Take note for the future, attend and invest your marketing budget in the shows that deliver the MOST VALUE, MOST ATTENDEES, and the MOST DECISON MAKERS" was just puffery, "look at what we have done, and in the future, put your money where it gets the most impact"
nothing wrong there except it apparently got an emotional reaction out of xbiz