Quote:
Originally Posted by jcsike
welcome to Marketing.
he says it will be the best attended show, and im assuming thats a fact he knows for sure (otherwise he wouldnt say it, and you did not dispute it)
the "Take note for the future, attend and invest your marketing budget in the shows that deliver the MOST VALUE, MOST ATTENDEES, and the MOST DECISON MAKERS" was just puffery, "look at what we have done, and in the future, put your money where it gets the most impact"
nothing wrong there except it apparently got an emotional reaction out of xbiz
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If there were no media partners to consider then I'd agree with you 100%. Then it's a direct competition and almost anything goes. When you factor in that your "partners" are ALSO your "competitors", then I believe you need to be a LOT more careful with your wording.
Like I said, I don't think it was done with the intent to hurt their partners, but someone reading it could easily take it as that.