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i never really got the whole "generating their own traffic" thing as being the ultimate out.
they'd have to compete for traffic the same way we do. they don't have some magic secret formula - they're gonna be posting galleries and blogging and link trading etc (or tubing but we've heard about those conversions). depending on how much they're paying a grunt, that wage has to get factored in, along with hosting, domain(s), and all the other ancillary costs that come with hiring someone to "generate traffic" and run sites. lord help them if they hire a guru - he's gonna want a serious salary
even if those costs balance out, seems like less of a headache to just manage nats and cut checks
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