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Bringing it in house is more conservative, and a more stable business model.
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Not sure about the in house, but I think you nailed it on the stable and conservative. When any industry matures it needs to become more stable and by nature conservative. Software is a good example.
The chaff will get dusted off and producers will ultimately survive. There is a lot of dead men walking at the moment and boredom or lack of income will cause them to move on. It feels like we are in the middle of the big shakedown.
Perhaps the future is fewer affiliates earning the same per centages and making more money.