Quote:
Originally Posted by Barefootsies
Agreed.
However, there is also more stability. I would concede there is probably going to be less traffic bringing it in house. But then you no longer need to build your business model around $75-150 PPS, pre paid money to whales, or the fear that next month they pull all your traffic and you go out of business.
Bringing it in house is more conservative, and a more stable business model.

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So PPS hurts.. you're still paying for not just LEADS but SALES.. A new customer can be worth hundreds and hundreds of dollars long term. A new customer can be sold off and kept.