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Originally Posted by Barefootsies
I completely agree.
My friends, and I have been saying this for about 18-24 months now. The way the industry is moving. It will become survival of the smallest. Those who can control their costs, and have little overhead, and can quickly change with the trends, and have some money in the bank.
Prime example are clip store owners.
While you see a lot of boo-fucking-hooing on the industry boards. I talk to a number of clip store owners who sales are the same, or better than before. They are almost unaffected. They are in their niches, and their sales continue, they have next to no overhead costs and laughing all the way to the bank.
I think the days of the hundreds of monoliths will have a hard time surviving. But, I do think that Brazzzers will be the dominant online adult company for content and traffic within 12 months.
They have already taken over a large chunk of the traffic. They are now investing a lot of money into their own productions and content. I think they will simply be able to outspend everyone within a year. No one will be able to keep up.
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I have been running mom and pop sites since the nineties and they are very consistent earners. Its not gross income that counts in business. Its not traffic volume. Its not even coversion ratios. Its not how pretty the talent is or how pretty your sites look. Its your current bank balance and investment portfolio that counts.
Brazzers is smart if they are now doing their own content, because ultimately content is king, no matter what anyone says. Its an old debate, but it is playing itself out for real at the moment.