Quote:
Originally Posted by DateDoc
Having business cards printed up with a pswd good for 1 day would be a killer promo and great site branding. Collect their email to activate the pswd. 
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I've thought about that as well, then I think back to the Yappo days. Every VOD company was giving away free minute cards, we gave 30 free minutes. No catch, no rebill, nothing.
2% redeemed the free minutes, not bad when the average "coupon" redemption is .5%. However, retention on them were horrible. So in the end it wasn't worth the print cost, bandwidth, customer service, etc.