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The VOD companies have been doing the coupons for the longest time. In my Yappo days we offered 30 free minutes. Non-recurring, straight up 30 minutes free, no catch.
About 2% redeemed their free minutes, great considering the average coupon gets .5% redemption.
The problem was retention.... and this wasn't just Yappo we heard this from all VODs that they just didn't retain well. So in the end after spending the money on printing, paying for the bandwidth, customer support, etc it wasn't effective enough to continue.
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Vacares rules.
"Usually only fat guys have the kind of knowledge and ability that Kristin has."
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