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Keyword Advice
The first place to start is defining your target audience. I know it seems like an obvious thing, but if you have a niche appeal then this isn't such a dumb question. Picture the demographics in your mind of the average visitor such as: Gender, Age, Education, and etc. Do you honestly believe that your content is going to satisfy that audience? Yes, now think about what bob, aged 27, a plumber in Detroit really want to see, and what search terms would he type into Google (insert other bs engines here).
The only other thing I would recommend is taking a look at some similar sites or blogs and see what they have for keywords, descriptions, and other on-site info. Keep track of what you do and measure your traffic to see what works.
Good luck.
You can hit me up on ICQ if you have any other questions. ICQ 576468829
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