Originally Posted by Paul Markham

For all the years I've been on the boards people have told us traffic is king. They have never changed the song even though the Internet has changed totally. Then as now the only thing that mattered was the sign ups and what each one of them cost. Traffic was always the easy thing to get, sign ups for some the hardest.

Sites that were doing 1:1000 and not enough signs were told "You need more traffic." 999 of the people who visited the site were clearly saying "NO THANK YOU." and leaving. And some still thought the solution was more traffic. So they spent more money on more traffic and often their ratios worsened, so they threw more money at getting more traffic.

If 999 people are walking into your shop (tour) and saying no the problem is you don't have what they needed. Many came to the site because they were interested in the niche and what the gallery was showing, but the tour failed to convert them. The problem should of been solved by converting 1 of the 999 into a customer. doubles your membership and makes your site look better to affiliates.

keep them on the site with content they adore and can't find on 100-1000 other sites.

But we still see traffic as king, this thread proves otherwise.