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if you have backlinks and a good bounce rate = good site = good serps
if you have backlinks and a bad bounce rate = spam site = bitch slapped
so, you need backlinks and good On Page Optimization..just like I tell all of my backlink clients. "I'll handle the backlinking, you handle the OPO."
a good bounce rate is one that is slightly better than your competitors. It varies by niche.
If you are getting outranked, you either need more backlinks or you need to study OPO more.
see sig for backlinks.
~Ray
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