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He's doing it for the same reason that every retired or soon to be retired athlete does it, to get their foot in the door of Hollywood. Even if Chuck comes back and fights in 2010 he still only has a few fights in him at best, and I think he pictures himself as a future actor. It's the same reason he did Entourage and a few other bit parts in movies, to make Hollywood contacts and prepare for his future after fighting.
Sure Chuck could open his own gym and be a trainer, and I'm also sure he'll have a long relationship with the UFC when he retires as an ambassador since he is their most popular fighter in their history, but Chuck got the taste of Hollywood lifestyle and I'm sure he wants more. Who wouldn't?
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