there are alot of different reasons - a big one is the short season football has compared to all the other sports, and that there's only one game a week - the phrase 'leave them wanting more', each game becomes an event, there's a buildup to the big game on Friday(high school), Saturday(college) or Sunday(NFL).
other factors - the season it's played in, autumn. it just adds a special ambiance to football whether it be on a college campus or an NFL stadium. The harvest season, a time to rest before winter comes.
it's an American game, even though it evolved from English rugby, the same way baseball evolved from English rounders - it's surpassed baseball as America's national pastime. Because it's a contact sport, a collission sport, modern day gladiators, the toughest of all sports and that is what the average guy wants.
TV and marketing - Pete Rozelle and the TV networks did a masterful job of taking everything that is good about football and made it look and sound better. Take a look at NFL Films - you'd swear you were watching WW II documentaries.
Betting definitely has played a significant part for the NFL though they never admit it. Playing their schedule on one day a week predominantly makes it a bettors paradise - study up all week and then make your plays all on one day.
Nothing can stop football now, it's such a huge part of American culture in the fall. The Super Bowl has become the biggest single holiday other than Christmas. Again the one game aspect to it rather than a series creates a bigger anticipation to the game.
I love when Europeans mock American football, insecure about their own 'football'. These people have never stood beside an American football player or watched a game from close up. Ray Lewis could literally pick up some of these 5'9" world class soccer players between his index finger and thumb and snap their neck. They are freaks of nature, all positions are specialized - world class sprinters as running backs and wide receivers.
It's bloodsport, those who play on the line usually are crippled for life, life expectancy for NFL offensive linemen is womething like 54.
It's a sport you definitely have to have grown up on to enjoy.
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