I think a mix of streaming only content and time released content is the answer. If you want to give them a download, do what Robbie does and give them a small one that is heavily watermarked and not really good to reload to the web, but give them a very high quality stream.
For time released, pirates can only steal so long as they are a member. It will be a hell of a lot easier to DMCA a smaller amount of content (1 - 2 months of updates) than it is to DMCA your entire content library.
It's not without flaws, but it will cut down on a lot of piracy.
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