Quote:
Originally Posted by Mr. Billy
That is the reason I have stopped using sponsor content on my sites. The sponsors are not providing the documents, nor are they communicating with affiliates to comply with the 3rd party allowance, as to the fact that they would maintain the records in a way that would allow the affiliates to say that the affiliates have verified that the 2257 documents actually exist, and that the sponsor will keep the records for the appropriate time periods etc.
Sponsor provided content could prove to be a large headache for affiliates unless better attention is given to 2257 as it is written.
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I posted a thread on a webmaster/blog owners forum asking just this question. I would really like to know if any of the large sponsors/programs are giving out the proper docs & IDs. I know these programs have some of the best lawyers in the biz representing them so I cannot understand why they arent following the new regs.
I know that
www.AEBN.com is changing their policies with regards to 2257 and even their notices. They have notices on each page under the box cover indicating that the production company is the custodian of records. Now when a company signs up to sell their titles via VOD AEBN is requiring them to be custodian of records on their own titles. And they are doing the proper way, in the contract - not just through a link back.
If one the largest companies are protecting themselves, why arent the affiliates demanding the same protection. They are sending the traffic and sales but they are being left out to dry on this issue.