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Very interesting. I looked at mine for 2009 and got a bit different results:
Satisfied(Satisfied Customer) 80%
Income(Income issues) 9.5%
Unsatisfied(Not satisfied with content) 5%
Trial(Only interested in trial subscription) 3%
I'm going to assume that lots of those who are "satisfied" are leaving not necc. due to income issues but due to cutting back expenses or the like. Maybe they didn't lose their job, but they have to trim some discretionary spending.
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