a very interesting trend ive been noticing, it seems like these days, in order to be able to get the attention of people, you have to get them on a social level, which i think takes more time and thinking than just throwing money together for some ads, also a more genuine product, i see this trend continuing
i started thinking about it when i read this article, not many things are able to change my view on a subject. Traditional methods of marketing like banner ads on a page are going to have a lot less impact on people then things like their friends recommendations, as a banner ad in front of somebodies eyes is a function of a companies willingness to spend, versus a relevant suggestion based on needs with no monetary agenda.
The people will eventually make the systems smarter and the emphasis will become on becoming much better than your competitors and adding value.
Great Wall of Facebook: The Social Network's Plan to Dominate the Internet ? and Keep Google Out
To understand Facebook's challenge to Google, consider my friend and neighbor Wayne, a PhD in computer science from UC Berkeley and a veteran of many big-time programming jobs. I know a lot about him because we are friends. I know even more because we are Facebook friends. On his online profile, I not only find the standard personal-blog-type information?his birthday, address, résumé, and pictures of his wife, son, and step-kids. I also discover that he likes to make beer, that he had dinner at one of my favorite restaurants last week, and that he likes to watch cartoons. Indeed, he has posted something about his life almost every day for the past two months?wondering whether his son's Little League game will get rained out, asking his friends what the impeller in his central heating unit does.
But if I type Wayne's name into Google, I learn very little. I am directed to an old personal Web site, with links that have almost all expired, and a collection of computer-science papers he has written over the years. That's about it.
Why settle for articles about the Chrysler bankruptcy that the Google News algorithm recommends when you can read what your friends suggest? Already, Facebook is starting to horn in on Google's role as the predominant driver of Web traffic.